Parkour for Startups: Conserve Momentum

Admittedly, I look like a giraffe. (A handsome giraffe damnit!) So it was inevitable that the universe would take advantage of my gangliness by conspiring to put me into a Parkour class. (Hint: I got a Groupon.)

For those not familiar with it, Parkour is “extreme urban running” as imagined by a crazy Frenchman named David Belle. It’s that thing they do at the beginning of Casino Royale and in those old Nike comercials. Here’s a video if you still don’t know: Continue reading

Customer Development with Network Effects

How does customer development differ with regards to products which require a network effect to be useful? Short answer: No one knows.

Companies offering services such as Skype, eBay, Facebook, and others have cannot really test their value proposition without having a critical mass of users. A telephone with only one person on it is pretty useless. Yet these are some of the most lucrative inventions ever. So how do you apply the principles of customer development to these situations?

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The Taxonomy of the Lean Startup Pivot

(warning: this post may be highly theoretical / geeky)

Last week I was planning for the worst. Having gone through 51 iterations of my mockups and gathered as much as feedback as I could with our primitive alpha, I feel confident about our basic customer problem hypothesis. Still, I play a lot of chess and like to think at least five moves ahead in the five most likely futures. So I decided to make a list of my potential pivots.

(note: For those not familiar with the term, pivot is a lean startup vocab word that states in it’s simplest form: If your business model isn’t working, change something. More on this below.) Continue reading