Watching Dave McClure‘s presentation today, I started to think about how a lot of the lean startup and customer development folks talk about creating the Minimum Viable Product (MVP), Release Early / Release Often, Product / Market Fit, Pivoting, etc., etc., but there’s very little talk about choosing your market or your product strategically. (At least not that I’ve noticed, feel free to correct me.) I’d like to read that blog post.
A lot of the advice out there ultimately mitigates risks. Here is my horribly unfair summary:
- Minimum Viable Product (MVP) – Spend less on creating your product, therefore you are risking less time and money on a bad product.
- Release Early / Release Often – Learn in small increments, therefore you are risking less time and money on a bad product.
- Product / Market Fit – Either change your product to fit the market or choose a different market for your product before you start spending money on marketing, therefore you are risking less time and money on a bad product.
- Pivoting – If you have a bad product, change it to something else.